Sell your Sonoma County home

A selling strategy built around your property

Jennifer starts with your goals, timing, and the property itself. Pricing, preparation, presentation, and market exposure work together, with personal representation through negotiation and closing.

Pricing and positioning

Jennifer evaluates comparable sales, competing listings, property condition, and current market activity to recommend a pricing strategy. Her financial and construction perspective helps you weigh the property’s strengths, preparation costs, and how buyers may compare it with other homes. You will discuss the reasons behind the recommended price and review buyer feedback and market response together so decisions stay informed throughout the listing.

Preparation choices that fit your goals

Jennifer will start with an initial consultation to identify which services will provide the greatest return on your investment. The preparation plan considers your budget, timing, and the condition of your home. If your home is market ready, you can move straight into selling.

• Homeowner/Seller consultations on property renovation return on investment and best value remodeling ideas.
• Specification and selection of color scheme, finishes, materials, architectural details, fixtures, products, cabinetry, etc.
• Support in hiring trusted tradespeople (architects, contractors, painters, etc.), defining project scope, and setting budgets.

You and Jennifer decide which services fit your home and set an estimated budget. She helps source contractors and vendors, and the agreed preparation is completed before the home goes on the market.

Explore property-preparation services

Depending on your property, preparation may include painting, cosmetic renovations, landscaping, staging, cleaning, decluttering, flooring, roof repairs, pest control, fencing, HVAC, kitchen and bathroom improvements, plumbing, seller inspections, moving, and storage. Jenn’s Concierge Program is an optional preparation resource. Ask Jennifer about current availability and review the written scope, costs, and any funding or payment agreement before choosing services.

Photography, video, and a clear property story

Jennifer coordinates professional photography and cinematic property video, with descriptions that explain your home’s features and unique value. The presentation is tailored to the property and its likely buyer, helping people understand the spaces, setting, and lifestyle before they schedule a showing.

Market exposure

The launch brings together the MLS listing, online property presentation, and Zillow Showcase. Jennifer coordinates the marketing materials and listing information so buyers encounter a consistent presentation, then reviews inquiries and feedback with you as the sale progresses.

Zillow Showcase on every listing

Jennifer uses Zillow Showcase on all of her listings as part of her selling strategy. It gives buyers a more detailed way to explore a home online through high-resolution photography, a virtual tour, and an interactive floor plan, with specialized exposure on Zillow. Jennifer coordinates the listing media and property description to emphasize your home’s unique value. Buyers can connect photographs with the floor plan and explore how the rooms fit together, helping them get a clearer sense of the home before visiting.

See how Zillow Showcase works

Watch the program overview below, then talk with Jennifer about how she will present your property. Open the Zillow Showcase video Explore Jennifer’s Zillow Showcase program

Negotiation that considers the whole offer

Jennifer reviews price alongside financing, contingencies, requested repairs or credits, and closing timing. She explains the tradeoffs, helps you compare offers against your goals, and negotiates on your behalf so you can make an informed decision.

Transaction management through closing

Once you accept an offer, Jennifer coordinates communication and tracks the transaction through inspections, disclosures, contingency deadlines, appraisal, escrow, and closing. She helps you understand what needs your attention and works with the professionals involved to address issues as they arise. You work directly with Jennifer throughout the sale, with communication in your preferred method: in person, by phone, via email, and text messaging.